北京餐厅装修,店铺设计-晶图港建筑装饰公司

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消防结构加固设计

店面设计能够反映出其所售商品的档次

浏览次数：2688次　更新时间：2016-12-06 16:07:53

店面门头设计在一定程度上能够反映出其所售商品的档次。大型购物中心的建筑式样一般以恢宏见长，小型专卖店的店面门头设计则以纤巧取胜。商店入口设计得别具匠心，能吸引消费者产生进店浏览的欲望。下面北京店铺设计为大家分析一下店面门头设计的两大重点表现要素。
Storefront design to a certain extent, can reflect the quality of goods sold. Large shopping center building in grand style known, storefront design of small stores to slim win. The store entrance design show ingenuity to attract consumers into the store, have the desire to browse. The Beijing store design for everyone to analyze storefront design of the two key performance factors.
门头招牌设计
The door head sign design
富有创意的店铺招牌可以使商店更加醒目，也可以很好地向顾客传达商店的经营理念。例如，麦当劳快餐店的金色弧形店牌标志已为世界各地的消费者所认同。
Creative shop signs can make the store more eye-catching, but also can be a good way to convey to the customer the store's business philosophy. For example, the golden arc of McDonald's fast-food restaurant logo has been recognized by consumers around the world.
招牌是否吸引人，店名起重要作用。店名要有特色，但不能离题太远，要使顾客通过店名就能知道你所经营的商品是什么。也就是说，肉店的名称应该像肉店，食杂店的名称应该像食杂店。好的店名应具备三个特征：容易发音，容易记忆;能凸显商店的营业性质;能给人留下深刻的印象。图1中的店铺招牌比较有特色。招牌正中用藏语、汉语、英语三种语言标明店名，右侧用汉字标明了店内商品的特点、店铺的地址和电话，整个招牌既点明了店铺的主要经营内容——唐卡等佛教用品和旅游用品，又给顾客留下了深刻的印象。
The sign is attractive, the name plays an important role. The name should have features, but can not stray too far, to make the customer by name will be able to know what is your business product. That is to say, the name should be like the grocery store, the name should be like a grocery store. A good name should have three characteristics: easy to pronounce, easy to remember; to highlight the nature of business of the store; can leave a deep impression. Shop signs in Figure 1 are more distinctive. The sign marked with Tibetan and Chinese middle name, English three languages, the marked characteristics, store merchandise store with Chinese characters address and telephone number, the sign is pointing out the main business shop - Thangka and other Buddhist supplies and tourism activities, and give customers left a deep impression.
另外，店铺招牌上应避免使用一些不常用的字。店铺招牌的作用在于使顾客了解店铺的性质和经营内容，使顾客记住并向其他人推荐店铺，使用生僻字故弄玄虚也许会吸引几个猎奇者，但往往会招致大部分顾客的反感。
In addition, the shop signs should avoid the use of some of the words are not commonly used. Shop's role is to make the customers know the nature of shops and business content, allowing customers to remember and recommend a shop to other people, the use of uncommon words may attract some novelty kick up a cloud of dust, but often the cause of most of the customers.
店面橱窗设计
Store window design
橱窗是商店的眼睛。要想通过展示富有代表性的商品来反映商店的经营特色，橱窗是有力的表现工具。合理的橱窗设计，可使人产生窥一斑而欲“览”全貌的效果。在橱窗设计中有三点应注意：切忌杂而全，要富有典型性;要随流行主题、季节主题的变化而变化，不可千日一面;橱窗设计应注意比例、均衡和协调，给人以美感。是一家卷烟专卖店的橱窗，采用了生动化的卷烟陈列方式，让人眼前一亮。是一家杂货店的橱窗，顾客无须进店，从三面橱窗就能了解到店里出售什么商品。
The window is the eye of the shop. In order to reflect the operating characteristics of the store, the shop window is a powerful tool to reflect the business characteristics of the store. The window design is reasonable, can make the person produces peep to see "picture effect. In the window in the design should pay attention to three points: avoid clutter and all, to have the typical; to change with the popular theme, theme of the season, not a thousand days; the window design should pay attention to the proportion, balance and coordination, gives a sense of beauty. Is a cigarette store in the window, the use of vivid display of cigarettes on display, so that people have a bright. Is a grocery store window, the customer does not need to enter the store, from the three side window will be able to know what goods to sell in the store.

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