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餐饮品牌策划设计
餐厅设计必须充分体现人性化理念
浏览次数:2835次 更新时间:2017-03-20 09:58:06
如今很多人对于餐厅设计都有不同的想法,但是这种想法有时候也会是一种坏事,由北京零点空间装饰设计有限公司工装饰提供的相关的意见中,餐厅设计的效果图中没有考虑到实际的问题,那么设计后的就会是一种不伦不类的情况。可是餐厅设计中需要注意哪些问题,简单的给大家介绍一下。
Now a lot of people to the restaurant design have different ideas, but this idea is sometimes a bad thing, by the Beijing zero space decoration design Co. Ltd. industry decoration to provide relevant advice, taking into account the actual problem not to the restaurant design renderings, the design of the will is a kind of neither fish nor fowl the situation. But the restaurant design needs to pay attention to what problems, simple to introduce.
一、餐厅设计必须充分体现人性化理念。所谓人性化,就是坚持“以人为本”,提倡亲情化、个性化、家居化,突出温馨、柔和、活泼、典雅的特点,满足人们丰富的情感生活和高层次的精神享受,适度张扬个性,通过多种形式创造出使客人舒心悦目、独具艺术魅力和技术强度的“作品”。通过细小环节向客人传递感情,努力实现饭店与客人的情感沟通,体现饭店对客人的关怀,增加客人的亲近感,无形中带动饭店的人气和知名度上升。
First, the restaurant design must fully reflect the concept of human nature. The so-called humanization is to adhere to the "people-oriented", to promote family, personalized, Home Furnishing, prominent warm, soft, lively, elegant features, meet the people rich emotional life and a higher level of spiritual enjoyment, moderate individuality, through various forms to create a comfortable and pleasing to the eye, make the guests a unique artistic charm and strength "works". Through the small part of the feelings to the guests, and strive to achieve the emotional communication between the hotel and the guests, reflecting the hotel's care for the guests, increasing the intimacy of the guests, the hotel's popularity and visibility in the hotel.
二、餐厅设计必须充分体现实用性理念。饭店市场定位的不同,服务的客人群体会不同,那么对功能设计要求的适用性也不同。设计的适用性就是要求设计的功能必须考虑不同客人的需求特点,适合不同客人的使用,同时也要方便饭店的经营管理。如果不适合于客人使用,那么饭店就无法吸引更多的回头客;如果不方便于饭店自身管理,那么就会增加经营成本,也无法获得好的经济效益。
Two, the restaurant design must fully reflect the practical concept. The hotel market positioning is different, the service customer groups will be different, so the applicability of the functional design requirements are also different. The applicability of the design is to design the function must consider the needs of different guests, suitable for the use of different guests, but also to facilitate the operation and management of the hotel. If it is not suitable for guests to use, then the hotel will not be able to attract more repeat customers; if it is not convenient for the management of the hotel itself, it will increase operating costs, but also can not get good economic benefits.
三、餐厅设计必须充分体现超前性理念。所谓超前性,就是设计要统筹考虑,既要绿色、环保,又要时尚,要不留遗憾。一方面要考虑原材料的绿色环保性,同时也尽可能减少收入,减少能源消耗。保护环境、减少污染,是人类生存之道,饭店在为客人提供舒适的食宿条件的同时,不能以牺牲环境为代价,这是社会对饭店的要求。从饭店本身讲,要提高效益,也要节约能耗,减少投入。另一方面,要体现时尚,要有超前眼光,要引领新潮,要充分考虑饭店今后的发展趋势,根据预测作出超前的设计,避免今后的重复投入。
Three, restaurant design must fully reflect the concept of advance. The so-called advance, is to consider the overall design, both green, environmental protection, but also fashion, or regret. On the one hand, we should take into account the environmental protection of raw materials, but also to minimize revenue and reduce energy consumption. Protection of the environment, reduce pollution, is the survival of mankind, the hotel provides guests with comfortable accommodation conditions at the same time, can not be at the expense of the environment, this is the social requirements of the hotel. From the hotel itself, to improve efficiency, but also to save energy and reduce investment. On the other hand, to reflect the fashion, to have a vision, to lead the new trend, to take full account of the future development trend of the hotel, according to the forecast to make advance design, to avoid duplication of investment in the future.
四、餐厅设计要充分体现经济性理念。饭店是企业,自收自支、自负盈亏,要以尽可能少的投入产生最大的产出,这是市场经济的规律。所以,我们在设计上也要充分体现这一理念,重装饰、轻设计,既要考虑合理性,又要体现经济性,争取以较少投入达到最佳效果。
Four, the restaurant design should fully reflect the economic concept. The hotel is an enterprise, self-supporting, self financing, to produce the maximum output with less investment, this is the law of market economy. Therefore, we should fully embody the concept of design, re decoration, light design, not only to consider the rationality, but also reflect the economy, and strive to achieve the best results with less investment.
五、餐厅设计要充分体现艺术性。所谓艺术性,就是要使广大宾客从视觉上、从心理上产生赏心悦目的感觉。客人入住饭店,印象最深的往往是饭店设计的艺术性。如果设计独特、创意新颖、造型别具一格,还可以成为饭店的标志性代表,这无形中强化了饭店在客人心中的形象,增加饭店的品牌价格,给饭店带来不可估量的经济效益。
Five, the restaurant design should fully reflect the artistry. The so-called art, is to make the majority of guests from the visual, from the psychological pleasure. Guests stay in the hotel, the deepest impression is often the art of hotel design. If the unique design, originality and style have a unique style can also become a symbol of the hotel, on behalf of, this is tantamount to strengthen the hotel's image in the minds of customers, increase the hotel brand price, bring immeasurable economic benefits to the hotel.
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